Metrix Marketing, Inc., a certified Women’s Business Enterprise, was created in 2002 by its previous owner, John Riley. We are a marketing communication and advertising agency that specializes in promoting products, services, ideas, and concepts. Metrix has a proven record of delivering on complex public policy and recruitment contracts over the 22-plus years we have been in business.
Metrix is not a typical advertising agency—we understand the importance of using a collaborative approach with our clients throughout the duration of the project. Our clients have included non-profit organizations, community groups, government agencies, medical practices, retailers, and business-to-business clients.
We believe in providing a fixed price for project components and not deviating from the agreed-upon costs unless the client changes direction. We value our relationships and want our clients to know we won’t bill them every time they call us to ask a question.
The Founding of Metrix
Metrix Marketing was founded by John Riley in January 2002. John, who had a successful career as a reporter in Ohio and New York, shifted his professional path to start a family. He then served as the Director of Communications and Special Events for Monroe County, NY. Over nine years, John’s deepening passion for marketing, especially the research aspect which leveraged his journalistic skills, became evident. Upon leaving the county, he established Metrix Marketing to continue his marketing endeavors. John’s unique approach and vision are key factors in transforming Metrix from a conventional advertising agency to the bespoke services agency it is today.
John advocated strongly for billing transparency at Metrix, a principle he deemed crucial. Having been on the client side for many years, he understood the need to differentiate Metrix from traditional firms. This led to a project-based billing approach, moving away from the typical hourly rates, which he felt amounted to nickel-and-diming clients. John’s tenure as CEO and Creative Director was marked by his leadership through early financial challenges, the transition from traditional to social media advertising, and the establishment of Metrix as a successful company.
John’s willingness to embrace new technology and stay ahead of trends was instrumental in shaping Metrix’s culture. This legacy of innovation and forward-thinking continues to drive Metrix today, as we uphold the Metrix Promise.
